Last updated: July 2026 — James Wilson, Dedicted
Last Updated: January 2026
At Dedicted (dedicted.com), we believe transparency is fundamental to maintaining trust with our readers. This page explains how we generate revenue through affiliate partnerships and how these relationships do not compromise the integrity of our casino reviews and recommendations.
Dedicted is an independent online casino review website operated by James Wilson. We provide detailed, unbiased reviews and recommendations of licensed online casinos for UK players. Our mission is to help consumers make informed decisions about where to play online by offering honest, evidence-based information.
Dedicted generates revenue through affiliate commissions. When you click on certain links on our website that direct you to casino operators, we may receive a financial commission if you proceed to register an account or make a deposit with that operator. This is a standard practice in digital publishing and allows us to maintain and improve our service at no additional cost to you.
Important: You will never pay more for using our affiliate links. The commission we receive comes from the casino operator, not from your pocket. Your costs remain identical whether you access a casino directly or through our website.
An affiliate link is a special URL that tracks whether a visitor came from Dedicted. When you click an affiliate link and subsequently register or deposit with the casino operator, the operator's system records this referral. This allows them to attribute the new player acquisition to Dedicted, and we receive a predetermined commission as a result.
Affiliate links may be identified by special tracking parameters in the URL, though they function identically to standard links from the user's perspective.
Our affiliate relationships do not influence our editorial decisions or review methodology.
James Wilson's reviews are conducted independently and objectively. We review casinos based on rigorous criteria including:
A casino's status as an affiliate partner does not guarantee a positive review. Conversely, we may decline to promote casinos that fail to meet our standards, regardless of commission potential. We have rejected affiliate opportunities with operators that do not align with our quality standards or that demonstrate poor player protection practices.
James Wilson brings extensive knowledge of the online gambling industry, having spent over a decade analysing casino operations, regulatory frameworks, and player experiences. This expertise ensures that all reviews are informed by deep industry understanding rather than financial incentive.
Our commitment to objectivity is reinforced by our adherence to strict editorial guidelines. We disclose affiliate relationships transparently, we never accept payment for positive reviews, and we evaluate all casinos against identical criteria.
This disclosure complies with the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising, as well as UK advertising standards. We maintain these disclosures to ensure compliance with legal requirements governing endorsements and affiliate marketing.
In addition to affiliate commissions, Dedicted may generate revenue through display advertising, sponsored content clearly marked as such, and other standard digital publishing methods. None of these revenue sources influence our editorial independence or the objectivity of our casino reviews.
If you have any questions about our affiliate relationships, review methodology, or editorial practices, please contact James Wilson directly. We welcome reader feedback and remain committed to transparency in all our operations.
Dedicted is committed to providing honest, independent casino reviews that serve the interests of UK players above all else.